Schulung - Transforming Sound Concepts into Convincing Presentations - From the idea to a well-structured and effective presentation

Introduction to Concept Development: What are concepts used for? - The areas of application - What makes a good concept - Types of concepts - The concept model

Clarifying Tasks and Goals: Defining the problem - Goals and wishes of the client - General conditions: Time, money, persons involved - Brainstorming and finding ideas - Research

Analysing Tasks: Ordering and structuring - Structuring tasks - Structured analysis - Recognising complex relationships - Basics of task analysis

Working Out Solutions: Conceptional thinking - Basics of solution finding - Developing problem-solving strategies

Evaluating and Selecting Alternatives: Systematic preparation of decisions - Methods and techniques in decision making

Writing Concepts: Documenting the results effectively - The structure of a concept - Designing perfect decision papers - Quality aspects of a successful concept

Preparing a Concept Presentation: Structure and quality of a presentation - Media, strengths and limits - Director´s notes - Dealing with objectives - Safety concept - Rhetorical nuances