Schulung - IBM 0A048G - Clustering and Association Modeling Using IBM SPSS Modeler (v18.1.1)

Course Outline

1: Introduction to clustering and association modeling Identify the association and clustering modeling techniques available in IBM SPSS Modeler Explore the association and clustering modeling techniques available in IBM SPSS Modeler Discuss when to use a particular technique on what type of data 

2: Clustering models and K-Means clustering Identify basic clustering models in IBM SPSS Modeler Identify the basic characteristics of cluster analysis Recognize cluster validation techniques Understand K-Means clustering principles Identify the configuration of the K-means node 

3: Clustering using the Kohonen network Identify the basic characteristics of the Kohonen network Understand how to configure a Kohonen node Model a Kohonen network 

4: Clustering using TwoStep clustering Identify the basic characteristics of TwoStep clustering Identify the basic characteristics of TwoStep-AS clustering Model and analyze a TwoStep clustering solution 

5: Use Apriori to generate association rules Identify three methods of generating association rules Use the Apriori node to build a set of association rules Interpret association rules

6: Use advanced options in Apriori Identify association modeling terms and rules Identify evaluation measures used in association modeling Identify the capabilities of the Association Rules node Model associations and generate rules using Apriori 

7: Sequence detection Explore sequence detection association models Identify sequence detection methods Examine the Sequence node Interpret the sequence rules and add sequence predictions to steams 

8: Advanced Sequence detection Identify advanced sequence detection options used with the Sequence node Perform in-depth sequence analysis Identify the expert options in the Sequence node Search for sequences in Web log data 

A: Examine learning rate in Kohonen networks (Optional) Understand how a Kohonen neural network learns 

B: Association using the Carma model (Optional) Review association rules Identify the Carma model Identify the Carma node Model associations and generate rules using Carma

Objective

• Introduction to clustering and association modeling 
• Clustering models and K-Means clustering 
• Clustering using the Kohonen network 
• Clustering using TwoStep clustering 
• Use Apriori to generate association rules 
• Use advanced options in Apriori 
• Sequence detection 
• Advanced Sequence detection 
• Examine learning rate in Kohonen networks (Optional) 
• Association using the Carma model (Optional)